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Demand For Universal Credit Family Days Out Surges

07 May 2024

Demand For Universal Credit Family Days Out Surges
  • Google searches for family days out for people on Universal Credit has increased by 828.99% in last 12 months
  • Searches for cheap family days out with kids has more than doubled in past 12 months
  • Top searches are for Tower of London, Whipsnade Zoo, and London Zoo

Families facing the worst cash squeeze for decades remain determined to ensure their youngsters still get some fun out of life – with a day-out treat.

Indeed, new figures reveal that in the last 12 months there has been a huge increase – more than 800% – in the number of people searching for 'Universal Credit Family Days Out' on Google.

Top leisure venues from iconic UK landmarks to museums have reported a surge in interest from cash-strapped parents still determined to give their children some fun. However it was the iconic Tower of London and zoos which received the most searches.

Furthermore, searches for 'Universal Credit family day out at the Tower of London' was up over 1,100%, while zoos also report a massive leap in searches, with Whipsnade Zoo showing a 426.48% increase while London Zoo is up 296.89% year-on-year.

Altogether, there have been more than 5,000 searches for Universal Credit family days out in the last year – double the previous year's figure - and the trend looks set to continue.

Here at, as a leading provider of family days out and experience days, we have also seen a surge in searches on our site for cheap family days out, or packages for under £35, with searches up 284% in the last three months alone.

James Richardson, Chief Executive Officer at, says: "The cost-of-living crisis is clearly far from over."

"Many families across the UK are still struggling, but it is great to see so many parents are determined to give their kids a family day out regardless. There are many offers out there for affordable family days out for anyone, irrespective of whether you receive Universal Credit or not."

"Our advice is to shop around and make sure you find the best deal and make sure you plan ahead. We work with over 500 venues in the UK and are able to offer fantastic family days out starting from as little as £8.50."

To see what family days out offers from just £8.50, visit the Days Out page of our website today to book through purchase of our open Gift Vouchers.

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